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All 3 UX Optimizers Bundle (instant download)


" Wabala Studio's decks are a fantastic tool for improving user experience. They help you and your team target and focus on specific places that need optimization and give you simple tips and actionable steps to start putting together meaningful changes."

-Kevin Powell (YouTuber, 850k subscribers, Web/CSS), @KevinPowell

“ Sometimes another set of eyes (and insightful guidance) is the cure for your creative block. It happens to us all. I can’t wait to try these out on my own processes!”

-Ashley Little, digital marketer (previously Marketing Manager in fintech)


These 3 decks enable you to:

Build your confidence as a ux designer, researcher or product designer

Increase your knowledge and skill level

Lead product strategy, design iteration and brainstorm sessions

Lead client meetings like a professional

Help your team members empathize more with your users

Ask yourself the questions a well-rounded designer/researcher would

Work individually or with a core team


  • Freelance designers or researchers — Provide highly informed advice and directions for your clients. Increase their likelihood of developing a successful app.
  • Product teams — Get everyone on the same page and consistent in their engagement and user satisfaction approach.
  • Beginners & students — Learn and implement the best practices for an engaging in-app experience from 3 different angles.
  • Startup founders and management team — Short on time or budget? Design and prototype an optimized user experience using our best practices for engagement, the core experience and UX writing.

If you are a designer, a researcher or someone transitioning to UX/product design/user experience, investing in your UX skills can generate 6 figures+ of revenue every year. This deck is the toolkit to help you level up your user experience skills, so you can freelance or consult as a product designer, user researcher or product strategist. You can also use them if you are already working in a product team as a full-time designer or researcher.

If you are a leader in a digital product team, technology company and want to upgrade your product's user experience, these decks give you the mental framework to optimize that app or software experience from 3 angles: user onboarding, UX writing and long-term strategy to move the app from barely functional to delightful for your users.


The Onboarding deck is a user engagement toolkit to help individuals or teams evaluate and ideate an ideal app onboarding experience. Onboarding is one of the toughest experiences to get right and the gateway to your overall digital experience, period.

The UX Writing deck is the most practical of them all. Any designer or researcher can have it in hand to draft or edit in-app copy. We focus on 3 UX writing principles: trust, transparency and connection.

The UX Success deck was built in partnership with the UX/UI Arizona-based agency Drawbackwards. It measures where an app user experience stands right now and how to go from a functional app to one that makes people’s lives better.

How does UX add value?

Investing in UX is a sound business decision for technology companies and any other business that cares about their user and customer experience online. The return on investment of UX is huge. Some companies get 300 to 9,900% of their investment back, but you can expect that about every dollar you invest in UX will bring back 100$. Research and strategy can reduce app development time between 33% to 50%.

Not only that, you should expect to see a reduction in customer service cost, a higher valuation, an increase in sales and customer acquisition, a reduced churn rate and bounce rate, increased brand trust, and more. It is that good. Entrepreneur Paul Graham and co-founder of venture capital firm Y Combinator says that the biggest mistake that kills startups is not making things people want. UX is a process to help teams know what people want, so they can build with a strategy.

What is user experience (UX)?

User experience is more than just pretty pixels. It’s about understanding the journeys, needs and challenges of people and creating digital opportunities to make lives better, through technology.

User experience is a process within digital product design (usually apps and software). It is the commitment to developing digital products with compassion and integrity. It follows a philosophy popularized by IDEO called human-centred design. It aims to balance business goals, human needs with technical constraints, depending on the final output.


  • 3 UX Optimizer decks (PDFs and PNGs)
    • 72 cards in total (24 per deck)
    • Introductory cards
    • Prompts (or main cards)
    • Guideline cards

No software required

No software is required. However, we encourage the use of the following platforms if you are improving user experience for an app or software. These decks come in PNGs, PDFs and are compatible with Miro, Figma and more. If you are generating ideas, designing, brainstorming and making strategic decisions, check out these platforms to support your process:

  • Figma
  • Miro (or Mural)
  • Whimsical
  • Canva

Good to know 👀

We donate 10% of our product sales to a non-profit organization called Agape in Action (AinA). Agape in Action invests 100% of donations to support Kenyan kids living in extreme poverty with food, shelter and education. We aim to offer support to 4+ kids per month this year. We will continue to give back and increase our donation year over year.


It is a product-led service company. We offer product strategy workshops and user validation rounds to early-stage startups to fix specific experience bottlenecks and increase user engagement up to 50% and create product-market fit.

Any questions?

Check out our Frequently Asked Questions.


User experience, ux research, product strategy, user engagement, dropoff, churn rate, service design, product design, analysis and synthesis, product development, physical product, technology, saas, optimization, product analytics.


You get instant access to download the PNG and PDF formats of the decks.

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Your bestie all-in-one toolkit to become a superstar designer or researcher

Available instantly once you buy
72 cards in total
Compatible with Figma
Compatible with Miro
Tax included

All 3 UX Optimizers Bundle (instant download)

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